Karaoke Cloud Music City Summit 2012- “TLC – Technology, Licensing & Content” by Derek Slep

“Everyone wants to sing. It will take 25 years for the whole world to sing.” These seemingly two opposing sentiments is how Derek Slep of Singray Music USA describes how he convinced his way to starting his karaoke/music career. Slep really does believe that everyone wants to sing, even comically asserting that it is an involuntary process, “There is an innate desire for a singer to sing.”

Technology, License, Content, The Singer and The Song. They are all interdependent upon each other, and always have been.  People have emotional ties to songs of their youth. The publisher owns the song,  and karaoke jockey’s have the sound recordings. Why people want to sing and what it symbolizes for them is summed up by saying, ”Anthropologists have not figured out why we need singing, but its a way to emotionally communicate,” and essentially, he’s right.

So what makes songs personally significant? Age. Slep delves into his theory of “The Golden Decade.” The time in a person’s life between the ages of 12 and 22 when they experience their youth. “This ten year cycle leaves a common time stamp on your life-you’ll sing these songs from this age in the nursing home.”

While timeframe is irrelevant when it comes to emotional ties with songs, the way songs are delivered has changed and that gives the mentality to music pirates. The age of 30 is a divider, the “under-30 crowd” and the “over-30 crowd” have different organic relationships with the media. Today, kids aren’t attached to their media collection the way those who grew up with records may be. “You had large record collections displayed on shelves, now its a mp3 on an iPad.” We are affected by technology, and technology affects consumer behavior.

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