#Action1D: A New Direction for One Direction

Yesterday, One Direction released a new video announcing their new campaign, #Action1D, which encourages their fans to let them know what kind of causes are important to them, and what charities should get extra attention. Action1D will consist of a collective group of organizations around the world that focus on change in poverty, climate change, and inequality around the world.

*HANDOUT* July 8th 2015: One Direction launch their global campaign action/1D highlighting 2015 as a year when the world can set the agenda to end extreme poverty and tackle inequality and climate change.  The campaign aims at putting pressure on world leaders at two crucial world summits in New York in September and Paris in Dec, to commit to a better future for everyone. Action/1D will give young people across the world the chance to add their voices to global conversations about the future of people and planet in order to achieve the best possible development and climate frameworks. Fans are asked to describe the kind of world they want to live in by sharing powerful pieces of creative content, including film and photos using the #action1D hashtag. In early September, the pieces of content gathered as part of the action/1D campaign will be revealed at a global premiere ahead of the unveiling of the final sustainable development framework at the UN in New York. One Direction said: âTime and again our fans have shown how creative and powerful they can be when they unite and thatâs why we want to all join together to speak out and hopefully make a real and lasting change to the world around us. âYoung people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet.â

Above: July 8th 2015: One Direction launch their global campaign action/1D.

“In 2015 we have a once-in-a-generation opportunity to change the world for the better. The decisions they make could mean no baby dies from a disease that could have been treated or prevented, every child gets the chance to go to school, that no one has to go hungry again, and we do more to tackle the dangers of climate change,” 1D writes on their official page.

I think that this is a great initiative for the band, as we know that One Direction has one of the most dedicated fan bases known to man. If the fans rally together for a common cause and pour their energy into it, they will surely achieve great things. The discussion also ties in to two world summits that will take place in New York and Paris with world leaders, who can make a difference. Bono, Ben Affleck and more are also calling out for people to raise awareness.

The band seems very excited about their proposal as they said, “Young people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet.”

One Direction is moving in an eager and enthusiastic new direction, and I am excited to see the work that they accomplish with the help of their amazing fans!

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