There’s this new thing out from the makers of PCDJ, and it’s probably going to ruffle some feathers, at least at first.
Called Karaoke Cloud Player, it includes a bunch of bells and whistles that you normally wouldn’t find on software aimed squarely at the home user. By that I mean pitch-change controls, singer rotations, and a bunch of other stuff that is typically reserved for professional show-hosting software.
Another thing that’s different about it is the instant access to the entire Karaoke Cloud catalog. That’s about 12,000 legally-licensed karaoke songs all at once – instant library, just add internet connection, even makes its own gravy.
Soundchoice’s Slep equates the karaoke industry and its battle with piracy to the metaphor of a broken stool-he begins, “think of a three-legged stool, we’re off the ground but not comfortable and can’t see the top of the table. A three-legged stool can go two ways: down or up. We want to grow it up”
Soundchoice has always been interested in anti-piracy, but were not always able to engage the power players before. The karaoke industry needs a new leg to stand on, because one has been dulled by piracy of Karaoke tracks. So they offered this model to “see” how to combat the issue:
The Singing Machine is a company that specializes in karaoke hardware. Because of this, they have been affected by the karaoke industry roller coaster. Bernardo Melo recalls 2006 as a particularly rough time for the industry, and having to combat the different hardships that followed: retailers expecting lower prices for karaoke hardware, the perception that karaoke is a “seasonal business,” and the pirating of karaoke tracks. Melo doesn’t blame the users, however, he puts it on the industry players to adapt to the industry. “Karaoke has a unique demographic-from two until you die, people can sing.” He suggests that the karaoke industry players have to react quickly, and could even us pirating as a marketing tool by adapting to the user.