The dynamic duo of Kanye West and Jay Z gave a Texas-sized performance last night/early this morning, helping to kick off the music portion of this year’s SXSW conference in Austin. The concert was the first in Samsung‘s series of performances and filled the 4,600-seat Austin Music Hall.
According to the AP’s Chris Talbott, fans were lined up hundreds of yards around the block waiting to get in. Of the ones lucky enough to gain entry, many were admitted free of charge! How? Simply by showing their Samsung device complete with Samsung’s new Milk Music streaming service. Nice!
The hugely successful show also succeeded in stealing some of Apple‘s thunder as it was scheduled at the same time as the iTunes Festival hip-hop night (taking place just down the road at the ACL Moody Theater) featuring Kendrick Lamar and ScHoolboy Q.
Some speculate that it was a purposeful dig given the fact that Kanye had recently voiced some scathing remarks directed toward Apple CEO Tim Cook. During a concert in New Jersey, Kanye took a moment to state, “Stop trying to get performers to play your festival for free! You are rich as (expletive).” Coincidence? Not likely. 🙂